A Brief History of the Marque
Like André Leducq, the four Lapébie riders and Antonin Magne, Louison Bobet was a famous cyclist. Early in his career he was given the nickname "cry-baby", but he went on to win the Tour de France three times in succession, and became a world champion.
His name was strongly associated with Mercier bicycles, which he rode in Le Tour of 1955, and Mercier marketed Ydral-powered motorcycles under his name.
Bobet went on to become a competent pilot and a businessman. He is described by many as "a character". It is believed he was active in The Resistance during WWII.