A Brief History of the Marque
14-18, rue de Madrid
Stéphanois Louis Rivière established the bicycle company in 1944 and as part of the promotion sponsored professional riders from 1946 to 1949. In 1950, they constructed a new factory in Vichy where they built bicycles, mopeds, scooters and motorcycles.
In 1955 the company formed a partnership with Favor.
Triumph, BMW, & Kawasaki Sales Spares & Repairs.
Established for over 40 years and run by expert motorcyclists.
Fully authorised workshop.