The company started out in Cleckheaton, Yorkshire, as Phelon and
Moore, derived from the names of the founders, Joah Carver Phelon and
Richard Moore, who became partners in 1903.
1901 Phelon had already been in business when, with Harry Rayner, he formed
P and R to build their first motorcycle.
Unable to produce the machine himself, his first design was sold to Humber
for royalty payments. After Rayner died in a car accident, Phelon was joined
by Richard Moore in 1904 to form P and M.
1904 The P and R engine was further developed and the all-chain
drive was replaced by a simple two-speed gear system with clutches. Their
first offering was a two-speed forecar but as this was not popular, the
partners' attention soon turned to motorcycles. The first models were typical
of those times and were based on bicycles with engines. Before long the
name was recognised in the field of hill climbs and trials.
1907 Only the 3.5hp model was now listed, and it was the mainstay of the
company until the 1920s.
1910 Cycle and Motorcycle Exhibition
Phelon and Moore, Ltd.
12 Mortimer Street, London, W. Stand No. 87.
The 3.5 H.P. model for the coming season embodies a free engine and
two-speed gear. The valves are mechanically operated and the drive is by
means of a chain. A feature of the machine is the very low saddle
position, which is now so popular. The motor is provided with a starting
handle, and the clutch is so gentle in action that the machine 'nets
away very sweetly and without any jerk or risk of stopping the motor. Of
course, spring forks are employed. In the case of the 2 H.P. model a
two-speed gear is also provided, but in this machine the motor has
automatic inlet valves. In other respects it follows very much upon the
lines of the more powerful type, having a free engine and handle
starting. Chain transmission is also employed. A special feature is that
this machine can be obtained in all- weather finish, a fact which must
appeal to enthusiastic riders. A special Colonial model is built by the
firm, and this is provided with 2in. heavy " Kempshall " tyres, all
weather finish, and a crankcase clearance of ..in. Extra large petrol and
oil reservoirs are also fitted. On all the machines a special fixing is
employed for the mudguards, and the front wheels are removable in a
moment, so that tyre troubles lose a good deal of their terrors.
World War I. That model was taken on by the Air Force and used by their
despatch riders. A V-twin engine had been on the drawing board, but this
was dropped with the outbreak of war.
Post War. The company still produced just one model.