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A Brief History of the Marque
M. Pauchand & Cie, Geneva (parent company Ateliers des Charmilles, S.A)
Founded in 1919, the company built its first motorcycle in 1928 using an OHC inline 349cc parallel twin engine with chain drive designed by René Zürcher, son of Ernest, co-founder of Zedel. A second model was released with a b/s of 60x72mm giving 412cc. Production totalled fewer than 700 units and ceased in 1932.
"As a regular reader of your journal since 1927 I have just read the replies of "Buxton School" who states in "The Editor's Correspondence," "I don't think that a vertical twin four-stroke will ever become practical, but perhaps some No. 8 Hat will enlighten me."
Perhaps it will interest you (and enlighten him) to know that I own one of the first models put on the market of the new Royal Standard, a vertical twin, 400 c.c. o.h. camshaft, with cylinders case en block and unit construction. I can say without hesitation that it is a wonderful machine. I enclose a photograh and specification so that you may have an idea of what it is like. So much for the No. 8 Hat!
With my best compliments for your paper, which is "sans égal" either in France or Germany.
Motor Cycling, June 5, 1929, page 130.
(No. 8 Hat refers to the largest adult hat size and implies high intelligence.)
Sources: moto-collection.org, Motor Cycling
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