A Brief History of the Marque
Based in Novi Ligure, between Milan and Genoa, the company built a 125cc two-stroke three-speed machine in 1951 and the following year added Sport and Gran Turismo versions which differed cosmetically to the Normale. 1953 saw a number of 175cc models added to the range.
The company also built 49cc mopeds branded as Fiorelli Motovelo.
Sources: MC Storico Conti, Henshaw, et al.