Beware of machines, frames, etc., offered at low prices and described as " Chater,” "Chater Lea No. 6 Pattern,” or — frequently quite falsely — as "Genuine Chater Lea." Such frames are usually built with imitation parts similar in appearance only, of the most inferior description and practically worthless. We invite particulars of cases of imposition, and will institute the most rigorous legal proceedings on behalf of riders defrauded in this manner Doubtful machines or parts examined free of charge at our Works.
We count on the assistance of all honest traders and riders in exposing and terminnating this despicable form of fraud.
CHATER LEA Ltd,
Works: 114-120, Golden Lane, LONDON, E.C.
Image made available thanks to Boston City Library