New Century were motorcycles produced circa 1901 to circa 1909, by a firm in St. Albans, Hertfordshire.
The machines were typical of the period and some were fitted with French 2¾ hp Givaudan engines. They were used for racing events in the early days and in 1910 a 344cc machine (possibly a JAP) ran at Brooklands. 
They were raced in early events by D. R. Clarke, C. Reid and A. Cummins up to around 1908. 
An example of the New Century exists in Australia.
The Motor Cycle MAY 8th, 1907. Page 377 Heat 2.- 1, H. Martin (Martin-J.A.P. Clark (New Century-Givaudan, 76x76); (J.A.P.-J.A.P., 85x60). Time, 6m. 26s. a lap. Genn retired at half-distance. Gerhard and P. Dayrell.
N.B. 1. A photograph exists of the machine at a banked racetrack named as Brooklands. It is not Brooklands.
2. Information from an email exchange published in the vvmccsa.org.au Smoke Signal magazine, 2015.
Sources: Graces Guide, et al
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