At the age of 12 Bruno Rossati began working eleven hour days.
"Now, approaching 91, I find myself reminiscing about my youth, still riding my motorcycle every day.
Letter re Ladetto
A Brief History of the Marque
Manufactured in Milano 1951-1953*
Scooters designed and built by engineer Giuseppe Del Bianco using a 125cc Puch split single with a three-speed gearbox driving via chain. The machine had telescopic forks.
Introduced at the Milan Show of 1951, finances proved a problem and the following year he received support from Ambrosini of Passignano and it was built in their factory.
In 1952 they changed to a Sachs 142cc engine with four-speed gearbox, and improved performance. The scooter was aimed at the high end of the market and was nearly twice the price of the equivalent Vespa or Lambretta.
* Some sources indicate 1954 as last year of manufacture.
Sources: MC Storico Conti, et al.
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