Manufactured by Empire Cycle & Motor Co, 232 Rundle Street East, Adelaide, and later also at Hindmarsh Square. They built motorcycles using Minerva engines in the early days, and later fitted Brown engines.
The firm's Kadina agency likely supplied Don McKenzie with this Minerva-powered Empire and trailer, shown in ca. 1906 with his wife and baby aboard.
Advertisements from 1911 and 1912 mention Empire bicycles but not motorcycles, other than LMC for which they were agents.
Registration notice
7651—J. Pink, Clare, 3½ Empire.
The Journal (Adelaide) Fri 28 Jan 1916
The Empire Motor & Cycle Co., Ltd., of Adelaide, HAVING Purchased the Business Book Debts, and Goodwill of Frank Pfundt, Cycle Dealer and Builder, wish to intimate that they are carrying on the TWO SHOPS, and have a very large stock of Cycles and Sundries...
Border Watch (Mount Gambier, SA) Sat 13 Apr 1912 [1]
Sources: aussievelos.net, Trove NLA, Simon Fleming, VCCSA.
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