At the age of 12 Bruno Rossati began working eleven hour days.
"Now, approaching 91, I find myself reminiscing about my youth, still riding my motorcycle every day.
Letter re Ladetto
A Brief History of the Marque
Manufactured: 1949-54
The Italian company in Alessandria active from 1949 to 1954 built a range of scooters from 125 to 175cc, one of which was the JLO-powered Orix-Prina, a cooperative effort with the Prina concern.
Advertising from 1952 reads:
Sources: MC Storico Conti, Tragatsch p243.