Constructed by A.E. Gilbert's Ariel Cycle & Motor Works, Murray St, Gawler, South Australia, 1906 and possibly later.
In 1910, Gilbert was the agent for Vivian Lewis Ltd.
Mr. A. E. Gilbert is one of the chief cycle agents in Gawler, and his premises in Murray-street are well stocked with every kind of cycle accessory. He is agent for the famous "Ariel" cycle and motor cycle, which are very popular in this district; in fact, one continually notices the "Ariel" machine in general use. It is a reliable high-grade machine and well worth the price asked, which is an exceptionally moderate one. Of course, Mr. Gilbert has many cheap secondhand machines on hand as well as the low-priced B.S.A. cycles, which are found very satisfactory and reliable, but not quite as comfortable as the "Ariel." Repairs are carried out in an entirely satisfactory manner, and the public, or, at least, the cycling public, cannot do better than entrust Mr. Gilbert with their patronage. They are bound to receive satisfaction.
Critic (Adelaide, SA.) Wed 26 Sep 1906. (Trove NLA)
Notes:
1. A E Gilbert was a nephew of Stephen Gilbert who built Treblig motorcycles in Strathalbyn, 120km south of Gawler. The Gilbert family was deeply involved in the motor trade - Jason H "Oily" Gilbert was GM of J.N. Taylor motorcycles, Les H Gilbert ran Gilbert Motors Maitland, and Garnett Gilbert was manager of the Lewis Mt Gambier store.
2. A Melbourne firm built Ariel motorcycles some years later: Ariel of Footscray.
3. Neither Australian firm is thought to have had any association with the British Ariel marque.
Sources: Simon Fleming, Trove NLA, Leon Mitchel, Terry Parker of the VVMCSA.
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