SER Mopeds Pamplona

SER 63cc 1957 (Spain)

Industrias Reyac Aralar was founded by brothers Ignacio and Fermín Orbaiceta in Pamplona in 1940, later joined by another brother, Javier. They built mopeds of this name under licence (as stated in the logo on the chainguard) to the parent company SER of France with engines of 49cc and 63cc. Manufacture took place in Tolosa by Talleres Ocariz of Ziraco. Most other components were obtained locally in Eibar, where they were painted and assembled. Between 80 and 100 machines were produced per month. Production continued between 1958 and 1962. [1] They were widely distributed by the Finanzauto network of Madrid, who in 1957 advertised "Ser y Lanch 47cc 74,9cc" along with three other brands.

Manufacture of the Ser engines in France ceased in 1958, but the Spanish engines continued for another four years.

Spanish regulations changed in 1962 making the production of the machines unviable, so the firm switched to household appliances.

According to OTTW, prior to 1956 the Pamplona firm built Lanch mopeds and Ziraco engines. It appears that SER, Lanch and Ziraco were all part of the same organisation.

N.B. Manufacturing dates are stated in at least one source as 1958 to 1962.

A post at amoticos.org reads, in part:

"I deduce that there was a division of roles between the two brands, in the style of a Basque-Navarre connection:
- The Ocariz company (owner of Lanch) manufactured the engines for the SER and Lanch in Tolosa (Guipúzcoa).
- And Reyac, the company of Ignacio Orbiaceta, manufactured the chassis for both in Pamplona. They were masters in stamping as they later demonstrated with the stoves, cookers, etc. (Reyac-Aralar division)."

Sources: OTTW, amoticos.org, bergara.eus.

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