New Era was a motorcycle produced between 1908 and 1911, by the New Era Motor Co of Lonsdale Road, West Kilburn, London.
1908 Late in the year the company launched their Phenomobile tricar, which was a strange looking contraption that bore a strong resemblance to an invalid cariage. It was fitted with a 7hp V-twin engine over the front wheel, which it drove by chain. The handlebars stretched back to the driver, who sat beside the passenger. The seat, fitted out as a car body, went between the rear wheels with luggage space underneath.
1911 Another model, called the Cyclonette appeared late that year. It was fitted with a vertical-twin engine and the exhaust-valve caps had extended radiators attached to them.
There was also a New Era built in Liverpool in the early 1920s, and the brand appeared in the United States in 1912 as the New Era Auto Cycle Co .