P.C. Priestley's Ideal motor cycle works after it has been gutted by fire. A number of women and children are inspecting it from outside a barricade.
Built at the Ideal Cycle & Motor Works, 29 Victoria Avenue, Albert Park, Victoria by Clarence Priestly, who had bought the company from J. Pascoe Kay around 1908. Priestly rode an Ideal-Jap in competition in 1910, and machines were produced using JAP, Fafnir and Precision engines.
The business was sold to S.H. Edmunds in 1918, but did not continue with motorcycle production. Priestly died during the influenza pandemic (Spanish Flu) of 1919.
Weekly Times, 26 February, 1916 p. 41.
Sources: Robert Saward; Trove NLA.
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