Founded in 1893 as a bicycle manufacturer by Georges and his brother Félix-Maxime, the firm was later renamed to Société de Construction des cycles et Automobiles Georges Richard. In 1901 the brothers took on a partner, Charles-Henri Brasier.
Several addresses are known:
Builder of bicycles, automobiles and (around 1903/1904) motorcycles using Zedel engines, among others.
Also known as Trèfle-A-Quatre.
Georges Richard suffered a serious hip injury during the Paris-Madrid race of 1903 which left him permanently disabled. Whilst off work recovering, his partner Brasier made himself director of the company, and a year later used his position to terminate the contracts of the Richard brothers.
Georges went on to found the Unic firm in 1905 which built bespoke automobiles and later manufactured trucks. He died in a motoring accident in 1922.
Further information may be found in the George Cohen archive here: Brasier
Sources: Bourdache (pp 44, 226); encycloduvelo.fr; motocyclettesaustral.es.tl
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