A Brief History of the Marque
Situated at 77 Avenue Rochetaillé, St Etienne.
Manufactured by Mercier, 1956~1961
Powered by a Le Poulain 100cc Comet engine.
Like André Leducq, the four Lapébie riders and Antonin Magne, Louison Bobet was a famous cyclist. Early in his career he was given the nickname "cry-baby", but he went on to win the Tour de France three times in succession, and became a world champion.
His name was strongly associated with Mercier bicycles, which he rode in Le Tour of 1955, and Mercier marketed motorcycles under his name powered by Ydral and other engines.
Bobet went on to become a competent pilot and a businessman. He is described by many as "a character". It is believed he was active in The Resistance during WWII.