A Brief History of the Marque
Situated at 77 Avenue Rochetaillé, St Etienne.
Manufactured by Mercier, 1956~1961
Like André Leducq, the four Lapébie riders and Antonin Magne, Louison Bobet was a famous cyclist. Early in his career he was given the nickname "cry-baby", but he went on to win the Tour de France three times in succession, and became a world champion.
His name was strongly associated with Mercier bicycles, which he rode in Le Tour of 1955, and Mercier marketed bicycles, mopeds and motorcycles under his name. A variety of engines were used, from 48cc to 125cc, sourced from Ydral, Himo, Vap, Comet, Itom and Ser.
Bobet went on to become a competent pilot and a businessman. He is described by many as "a character". It is believed he was active in The Resistance during WWII.