SERVICE, No. 129.
The SERVICE Co., High Holborn, W.C. – This is one of the new models made by the Service Co. fitted with a J.A.P. engine and Druid forks. The frame is on standard lines with top tube dropped at the rear. The arrangement of the exhaust pipes is distinctly neat. The finish is in grey, with blue panels on the tank. This model is suitable for sidecar or Colonial use. Two pannier toolbags are provided and a starting handle.
1911 Olympia Show - The Motor Cycle November 23rd, 1911. Page 1271
DOT, No. 129.
The Service Co., High Holborn, W.C, show, among others, the Dot motor cycle, made by H. Reed, of Deansgate, Manchester. It is especially suitable for sidecar work. Sight-feed lubrication is provided as well as the ordinary hand pump. The starting handle is geared to the back hub by a short chain. The two-speed is operated by a long lever on the left-hand side of the tank. The belt is particularly well guarded from dirt or water thrown up by the road wheels. Druid forks are fitted, and the finish is in red, with aluminium tank having red panels. Handle-bar control is provided for the magneto. Rotherham's filler caps are used. On the Service stand there are also to be seen Clyno, Matchless, Bradbury, Humber, Triumph, Douglas; Zenith, and Rudge-Whitworth motor cycles, as well as the W.D., a most interesting machine which is fully described in the present issue. Service sidecars are made with bodies of two patterns, that with the torpedo front being most attractive.
1911 Olympia Show - The Motor Cycle November 23rd, 1911. Page 1280