The firm was established as F. Echard & Cie by Felix Echard in 1902 at 45, rue Gravel, Levallois-Perret. They built motorcycles as early as 1902, fitted with L'Universel and De Dion engines, and in 1903 fitted Gautier-Wehrlé petroleum engines.
A gentleman by the name of Échard features on a photograph from the BNF captioned "Echard sur Echard, Paris-Madrid 1903".
An account of that race says, "a motorcyclist named Maille, who mounted Echard's machine and took it first for the latter..."
Échard & Cie was dissolved in December 1904.
Felix's sons Marcel and Roland began a new enterprise under the Echard name in 1912, and produced the Lutetia.
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