1891 Premier Cycle Company formed to purchase Hillman, Herbert and Cooper.
Directors are: Alexander Rotherham (chairman), Henry H. C. Horsfall, T.
H. Lowthian, William Hillman, William Henry Herbert and George Beveley
1896 The New Premier Cycle Co was registered on 29 June to acquire
the business of the Premier Cycle Co. Directors are: Warington Baden-Powell,
Colonel C. E. MacDonald, Alexander Rotherham, George Francis Twist and
William Henry herbert.
1896/7 Directory: Listed under cycles as New Premier Cycle Co. Limited,
of Premier Works.
1902 The original title of Premier Cycle Co was reverted to.
1912 Listed in Spennell's directory of Coventry as Cycle Manufacturers.
1913 The German operation goes in to receivership and the Japanese operation
is in trouble.
1915 Further losses mainly due to operation in Japan.
1908 The first motorcycle was produced, with a White
and Poppe side valve engine and Chater-Lea front forks.
1909 The company made their first V-twin.
1910 Company made a 499cc single cylinder machine.
1910 Stanley Show Report Premier Cycle Co., Ltd. Coventry. The 1911 Premier motor-cycles will contain many new features, amongst which may be mentioned the 3 1/2 H.P. single cylinder engine with an auxiliary exhaust release at the bottom of the stroke. This feature was introduced by the Premier Co. during the past season, and it is probably the first time an engine embodying the innovation has ever been shown at a cycle exhibition. Another model will be fitted with the new Premier twin engine with cylinders firing at even intervals without the adoption of two throw crank and staggered cylinders. This engine resembles many other twin motors at first glance, but in principle it is entirely different.
A third model will be exhibited fitted with the new Premier free engine clutch, which possesses many interesting features, whilst all models are equipped with an adjustable pulley of entirely new design. A fourth model is the Premier T.T. Racer, which will prove of great interest to speed lovers. Altogether, the Premier motor-cycle exhibit will be found to be most interesting to those who closely follow the advancement of motor-cycle engineering.
1914 The company produced a range of motorcycles but after the First World
War the company did not resume production.
1921 Company was acquired by Singer. Premier motorcycles were produced under licence in Czechoslovakia
throughout the 1930s.