Sterva & Sterling Motorcycles

A Brief History of the Marque

Sterling was founded in 1920 by Nicolas Etienne Cycles
36 Rue voltaire à St Etienne

In the 1920s and 30s the firm built front suspension, and frames suitable for Aubier-Dunne, Chaise and Stainless engines, until 1936. It is suggested that they built complete 100cc BMA machines in this period.


In the post-war years the company was headed by Louis Vallat

Sterva assembled scooters in the years 1952-1954 with wraparound body powered by SABB engines of 98, 123 and 175 cc, and a 125cc Ydral engine.

The Sterva scooter was built under licence in Belgium where it was marketed by Van Hauwaert as the Motoretta.

The Sterling marque existed as early as 1929. It merged with Cocymo in 1955, but the Sterling name remained until at least 1959

Sources: Club Ydral, Motos dans la Loire, et al.

deanycs at
Sterling JV
I have just acquired a 1950s Sterling model JV I would like to know more about if possible please regards dean
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