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Sarolea was a Belgian manufacturer of bicycles, motorcycles and engines.
1850 The firm was established in 1850 at Herstal (Liege) as an arms factory by Joseph Sarolé.
In 1892 the production of bicycles commenced under the Royale Saroléa marque.
1892 Joseph died in 1894 and under the management of his sons the company expanded considerably.
In the early years of the century Saroleas were sold in Britain under the Kerry brand. Both singles and V-twins were made and the firm supplied engines to a number of firms in several countries. In turn, Saroléa used a number of British components such as Sturmey-Archer gearboxes and AMAC carburettors. In the 20s the firm got successfully involved with long distance runs, reliability trials and hill climbs.
1927 From 1927 on the company made its own gearboxes and early in 1929 the factory was extended to some 6,000 m2. Nearly all components of the bikes were made in-house now and the production capacity grew to 50 machines per day. Later in 1929 a brand new state-of-the-art production facility was commissioned which brought the production capacity to 75 machines per day.
Le Salon Belge
Saroléa, doyenne des marques belges. Quatre types 500 cmc. et 350 cmc., culbuteurs et soupapes latérales. Motos justement célébres ; grande diffusion dans le monde entier. Success en course inombrables.
Conserve la ligne générale qui lui est caractéristique. Seulement cadre surbaissé, freins de grands diam&tres, freins de direction Saroléa, amortisseurs efficaces suivant la tendance. Machine up to date, toujours en téte de la construction.
En conclusion, le Salon de Bruxelles montre que les constructeurs belges ont fourni un vigoureux effort général provoqué par le succ&s toujours croissant de la motocyclette en Belgique.
Saroléa, oldest of the Belgian brands. Four types 500cc and 350cc, overhead valve and side valve models. Rightly famous motorcycles; large worldwide distribution. Success in countless races.
Keeps the general line that it is feature. Only low frame, large diameter brakes, damped steering system, efficient shock absorbers following the trend. Machine up to date, always in the lead construction.
In conclusion, the Brussels Motor Show shows that Belgian manufacturers have made a vigorous general effort prompted by the ever increasing success of motorcycles in Belgium.
Le Salon Belge, Moto Revue December 24th 1927
Sources: Graces Guide, et al