Giancarlo Morbidelli caused a sensation when he built a V8 motorcycle to promote his brand, and that machine has become one of the most famous ever built. His more conventional machines were equally well received, achieving four world championships in the mid-1970s.
Morbidelli has collected motorcycles since his youth, and the collection now extends to hundreds of motorcycles housed in a large and beautifully appointed museum in Pesaro, one of Italy's most famous motorcycling districts.
The museum closed in 2019 and some 200 items from the collection were shipped to England to be auctioned by Bonhams. As of July 2020 this has not occurred due to the pandemic. Bonhams Press Release
The collection consisted of over 300 machines. Some examples:
Notes 1. Portions of the original site are available at the Internet Archive.