The "James" No. B10 Standard 196 c.c. Sports Model embodies many improvements over the 1929 Model, which created such a sensation at the last Olympia Show on account of its amazing specification and low price. This model met with an instantaneous success both at home and abroad, which success has consistently been maintained. The engine has a lower compression ratio than the super sports engine, and consequently is more tractable in experienced hands, although it may be depended upon to acquit itself creditably under the control of an experienced rider. We particularly direct the reader's attention to the specification below.
THE JAMES CYCLE CO., LTD., LONDON AND BIRMINGHAM