The company started out in Cleckheaton, Yorkshire, as Phelon and Moore, derived from the names of the founders, Joah Carver Phelon and Richard Moore, who became partners in 1903.
Forecast and Guide to Olympia 1921
In general appearance the P. and M. has been improved also, and an unusual fitment (which should form part of every sidecar machine) is the ratchet brake, by means of which the outfit may be left standing on a hill without the necessity of "scotching."
The MotorCycle, November 24th, 1921
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