Report from the 1902 Stanley Show
Motor Cycling, 26th November 1902
There are indications that this firm also built the Governor (or Governor-Villiers) specifically for the New Zealand market.
From Graces Guide:
W. A. Lloyds Cycle Fittings Ltd, of Clyde Works, Birmingham.
1879 Established, presumably as W. A. Lloyd and Co.
1897 Name changed to W. A. Lloyds Cycle Fittings
1898-1903 Annual reports in Coventry Archives
1908 Offered men's and ladies' lightweight racers as well as the usual range of Lloyd cycles.
1903 Made motorcycles
1905 Made a three-wheeler
Presumably later became W. A. Lloyds Cycles at Clyde Works, Droitwich.
Graces continues on another page:
W. A. Lloyds Cycles
W. A. Lloyd's Cycles, of Clyde Works, Droitwich, maker of cycle fittings.
1879 Established, as W. A. Lloyd and Co
Later was W. A. Lloyds Cycle Fittings
1940 At the same address was W. A. Lloyd Cycles, maker of cycles
Perhaps connected with W. A. Lloyds Alloys, also of Droitwich.
Source: Graces Guide