Norton Motorcycles 1950s

Dominator Model 7 1951

Norton Dominator Model 7

With newly designed fuel tank and mudguards, the Model 7 Dominator was launched in 1949 with an advertised top speed of 92mph (148km/h). The Model 7 remained in production until 1956 despite being considerably overshadowed in 1951 by the launch of the Dominator Model 88 which was fitted with a McCandless "Featherbed" frame. The twin-cylinder Norton engine survived for some three decades, being further developed for the Atlas and Commando.

The Model 7 had a 497cc cast-iron cylinder head on an engine fitted to a plunger frame, and a single twin-spark magneto. Norton opted for a 360-degree crankshaft layout with a single camshaft at the front of the engine driven by gears and chain. Having the rockers integral with the head meant there were less gasket faces to leak - and less valve noise. The bore and stroke dimensions also made for a longer stroke resulting in more torque at lower rpm. In 1953 the Model 7 was upgraded with a swinging arm frame, 19in front wheel and a 'pear shaped' silencer as fitted to the Model 88. The Model 7 continued in production through to 1955 and was often used with a side car as they could not be fitted to the Featherbed frame Dominators.

Extract from the 1950 Norton catalogue:

MODEL 7 "DOMINATOR." The NORTON twin has already proved itself to be worthy of inclusion in the " UNAPPROACHABLE " NORTON range. The machine was designed following several years of research and development. No other machine offered to the public embodies such a large number of unique features. Its road-holding qualities and smooth surging power are to be experienced to be appreciated. The petrol tank is of entirely new design having a capacity of 3¾ gallons. The NORTON parallel twin engine. Prov. Patent Nos. 20200/47, 20201/47 and 20202/47, has a bore and stroke of 66 mm. x 72.6 mm. giving a capacity of 497 c.c.

Sources: New Zealand Classic Motorcycles, et al.

Norton Dominator Models

  • Dominator
  • Model 7
  • Model 88
  • Model 99
  • Mercury 650