The firm was run by the Goodman family. During the nineteenth century they arrived from Germany and changed their name from Gütgemann to Taylor and traded, for a while, with partner William Gue, as Taylor Gue, before changing their family name, finally, to Goodman.
As Taylor Gue, they made frames for Ormonde, took that business over late in 1904, and that enabled them to produce their own machine the following year.
1924 - Following on from an advanced but unreliable two-stroke that was originally designed for the TT, the company developed a powerful four-stroke with overhead-cams. This classic design was the model K and would become the blueprint for future models. It had a 348cc engine with the camshaft driven by shaft and bevels, and a narrow crankcase. This arrangement would remain a design feature for the Velocette single.
1925 - Having unsuccessfully entered the Junior TT, the company developed an engine - using a stroboscope. This enabled them to study it operating at high speed, but in slow motion. This clever move enabled them to identify the problems and put them right.
1926 - With their engine troubles behind them, Alec Bennett entered the TT and won by over ten minutes.
1927 - The success at the TT the previous year brought such a demand for Velocette motorcycles that the firm moved to Hall Green, Birmingham, taking over the premises of the recently disolved Humphries and Dawes firm, builders of the OK marque.
The model U had taken over from all the rest and was the only one in production. Sports and economy versions of this model were also available. The success of the older model K had inspired the arrival of the sports KSS - this had narrow mudguards, a larger fuel tank and a tuned engine. Following on from this came the KS - this combined the KSS style with the cheaper K engine.
1956 - The Endurance was produced for the American market. Velocette also announced the arrival of two sports models the Viper and the Venom - high-performance machines, fast and powerful.
1957 - The kick-start Valiant arrived. This was a sports model based on the amended LE. Although it was advanced it was cumbersome and expensive, and not very popular as there were cheaper and better performing models.
1958 - The LE adopted four-speeds, foot change and kick-start. It sold well to many police forces as it was quick and quiet.
1960s - The two sports models (Viper and Venom) were produced in many variations and with many different names.
1961 - The last of the true new models was produced. Known as the Viceroy scooter, it was scorned by Velocette enthusiasts and a big mistake. The machine was huge and unwieldy, and as it arrived when the market was dwindling, it was not a success.
1964 - The Vogue went into production. It was a great improvement, had a glass-fibre body, twin headlights and many other refinements, but it didn't do well.
1965 - Enthusiasts were pleased to see the arrival of the Thruxton - a souped-up Venom, which was their most powerful machine and one of the best contemporary singles. It was a speedy, high performance sports machine with clean lines.
1966-1968 - The market was shrinking and times were hard. The company lost money on the Viceroy and Vogue.
1969 - Things picked up a little as Floyd Clymer arranged for the Indian Velocette to be built by Italjet.
1970 - Floyd Clymer died and his project and ideas went with him. By the end of that year the firm was in serious trouble.
1971 - The company went into liquidation, but the Goodman family settled all outstanding debts.
Post 1971, spares parts were still available as the rights to the name had passed to Matt Holder and then on to his son David Holder. Permission was eventually given by one of the Goodman relatives for David Holder to use the Velocette name on a complete machine.
1998 - A Classic Bike show in Stafford exhibited a road model with a revised Thruxton engine. There were also plans for a street-scrambler.
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