23

Inserzione pubblicitaria

“La moto”, aprile 1952

- Verso il futuro

Non solo vittorie, eccellenza tecnica e produttiva: attin-

gendo all’immaginario popolare dell’epoca (risale al 1953

il flm La guerra dei mondi

con i marziani alla conquista

della terra), possono essere utili veicoli promozionali an-

che i riferimenti allo spazio e alle presenze extraterrestri,

qui benevolmente interessate.

- La pubblicità seriale

Tra le modalità comunicative adottate da alcune case pro-

duttrici, di assoluta novità appare l’utilizzo della serialità

BOLOGNESE

MOTORCYCLES

OF THE 1950S

In the 1950s, Italy was

the protagonist of great

economic growth, driven

by the mechanical industry

with the signifcant

contribution of the motor

industry.

The post-war market

expands its production

range with a large number

of models, especially

between 48 and 175 cm3,

targeting buyers who are

reaching an acceptable

economic availability.

The Bolognese scenario

is extremely lively, with

55 brands of fnished

motorcycles, mostly

of small and medium

displacements, and the

many activities related to

components. Only some

have or are about to have

a modern productive

organization; alongside

there are very small

producers who try their

hand at the construction

of some specimens and

also many companies

that, with a small number

of employees, produce

interesting and good quality

motorcycles.